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3 May

EXCLUSIVE: Lutz Huelle Is Returning to AZ Factory for

EXCLUSIVE: Lutz Huelle Is Returning to AZ Factory for
Lutz Huelle, who nailed his first collaboration with AZ Factory in October, is back for an encore, and a recurrent role helming pre-collections, WWD has learned. His next product story, to be unveiled next month for the pre-spring 2024 season, also comes with a heightened commitment to sustainability, with the aim of making half the gathering from deadstock materials. Predicated on “joy,” the gathering is to expand on themes from Huelle’s first effort, which perfectly captured the offhand couture look pioneered by AZ Factory’s late founder Alber Elbaz. “The primary collaboration with AZ Factory was probably the most fabulous and galvanizing experience, and I’m overjoyed at having the ability to proceed to collaborate with this incredible team,” Huelle told WWD. “The spirit and...
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4 Sep

Lutz Huelle Is AZ Factory’s Next Designer

Lutz Huelle Is AZ Factory’s Next Designer
AZ Factory has chosen a seasoned fashion talent — Lutz Huelle — for its next product story, and is giving it a runway showcase on Oct. 3 during Paris Fashion Week. Meaning Huelle may have a double-header within the French capital: His eponymous label Lutz is on the calendar for a digital unveiling on Sept. 30 at 6:30 p.m., and by appointment. Disclosing its next guest “amigo” exclusively to WWD, AZ Factory said Huelle’s collection could be titled “F for Friendship” as a riff on the brand name — founder Alber Elbaz’s name starts and ends with the letters that bookend the alphabet — and an ode to certainly one of the brand’s core values. “Though he had met our founder just once...
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