MAC Tag

MAC Cosmetics goes big on skin — even on the subject of makeup. The brand’s recent Studio Radiance Serum-Powered Foundation, $46, features an 80 percent serum base and goals to serve because the radiant-finish counterpart to the brand’s longstanding matte Studio Fix Fluid Foundation. The formula is available in 56 shades and taps 33 skincare ingredients corresponding to vitamin E, olive and jojoba oils and a ten percent hyaluronic acid solution. “With this launch, we’re hoping to draw a Gen Z, multiethnic, young Millennial consumer,” said Rachel Lockett, vp of promoting at MAC, noting the brand’s existing foundation consumer skews Gen X — MAC is understood for pigmented products — and that face product sales constitute the most important a part...