MAC – Page 4 – Beautifaire

4 Jun

MAC Cosmetics Launches Day of Giving to Further Viva

MAC Cosmetics is taking its annual Viva Glam campaign a step further this yr. Quite than introducing a limited-edition lipstick collection to boost funds for organizations supporting equal rights, the brand will launch a Day of Giving on June 9, during which one hundred pc of all lipstick sales will profit LGBTQ and ladies’s rights organizations. All lipstick sales made online and at freestanding MAC stores (excluding lip glosses, balms, palettes and primers) will count toward the trouble. “Opening up [the campaign] this yr to incorporate over 200 shades of lipstick in all sizes, allows us to broaden our reach and have interesting conversations with even those consumers who might not be aware of Viva Glam,” said MAC’s senior vice...

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1 Jun

Dior’s Bloomsbury Exhibit, MAC Launches Day of Giving, Chanel

by Beautifaire101

Beauty, Featured

Dior’s Bloomsbury Exhibit, MAC Launches Day of Giving, Chanel

A WOOLF IN CHIC CLOTHING: Kim Jones and Dior aren’t finished celebrating the Bloomsbury Group. The French fashion home is supporting “Bring No Clothes: Bloomsbury and Fashion,” billed as the primary major exhibition to explore the style impact of the famous cultural collective, whose ringleaders Virginia Woolf, Duncan Grant, E.M. Forster, Vanessa Bell, John Maynard Keynes and Lady Ottoline Morrell helped set the template for contemporary dressing. The sponsorship follows Jones’ spring 2023 men’s collection for Dior, which was done in partnership with the Charleston Trust and featured prints drawn from Grant’s artworks and furniture designs. Soprano Constance Hauman performs in “Orlando” wearing Comme des Garçons. Michael Poehn Slated to run from Sept. 13 to Jan. 7, 2024, in a latest gallery space...

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16 Apr

Drew Elliott is Keeping MAC Cosmetics On the Forefront

by Beautifaire101

Beauty, Featured

Drew Elliott is Keeping MAC Cosmetics On the Forefront

MAC Cosmetics senior vice chairman and global creative director Drew Elliott doesn’t consider the corporate as a beauty brand. He defines it as a cultural brand, he said, in conversation with Jenny B. Advantageous, executive editor of beauty at WWD and Beauty Inc, in a discussion presented by MAC Cosmetics. “MAC has had an enormous responsibility,” he said. “It’s modified a lot. It’s modified giving models, it’s modified beauty. MAC has been a blueprint for therefore many other brands. As a cultural brand, MAC is at the middle of popular culture.” A key a part of Elliott’s role at the corporate is to maintain the cosmetics leader at the middle of cultural relevance. Sharing an anecdote about his first week on...

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30 Mar

MAC Cosmetics’ Back to MAC Sustainability Program Just Got

by Beautifaire101

Beauty, Featured

MAC Cosmetics’ Back to MAC Sustainability Program Just Got

MAC Cosmetics is fine-tuning its approach to recycling. The makeup (and as of last yr, skincare) brand is evolving its its Back to MAC sustainability program, which was first introduced in 1990 and enables consumers to return product empties en masse via mail or to participating MAC counters in exchange for a free product of their selecting, with the aim of reducing landfill waste. In 2022, greater than 340,000 kilos of empty MAC containers — the equivalent of roughly 9.3 million lipsticks — were processed within the U.S. through Back to MAC, and now, the brand has teamed up with Close the Loop and Plastics for Change to execute an excellent greater program impact in 2023 and beyond. “When [Back...

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