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27 Oct

MAC Cosmetics Introduces Official ‘Black Panther: Wakanda Eternally’ Collection

by Beauty Tips
Makeup, Featured
Black Panther
Black Panther Black Panther Wish to step into the world of Wakanda and feel like royalty? Well, M·A·C Cosmetics has created the proper solution for you in time for the brand new Black Panther film set to be the following record-breaking blockbuster. Today, M·A·C Cosmetics has debuted their collaboration with Marvel Studios’ Black Panther: Wakanda Eternally ahead of the sequel’s highly-anticipated release on November 11, 2022. With 18 must-have beauty pieces starting from liquid lipsticks and lipgloss to highlighter and the proper cheek brush, the Wakanda Eternally collection is the worldwide beauty brand’s proud presentation of the first-ever makeup partnership with the unapologetically Black, regal blockbuster (which has amassed over 40 million views alone with the official trailer). “M∙A∙C has all the time reflected...
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6 Sep

Launchmetrics Partners With MAC Cosmetics, Microsoft for Beauty Hackathon

by Beautifaire101
Beauty, Featured
Launchmetrics’ newest initiative seeks to bring the beauty-tech landscape to the fore. The information research and insights company has joined forces with MAC Cosmetics and Microsoft to host a knowledge hackathon from Nov. 17 through Nov. 21, called Beauty Hacks. The competition, which can happen in Microsoft’s Technology Center in Paris, will allow students from France’s top business, engineering and tech schools to research data from Launchmetrics’ proprietary data set with a view to determine easy methods to improve the performance of beauty brands on social media.  “For us, it is sensible to be the middleman between a worldwide technology player like Microsoft and a business like MAC,” said Michael Jaïs, cofounder and chief executive officer of Launchmetrics. “It’s not that common for...
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27 Aug

MAC Alum Nick Gavrelis Launches Holistic Beauty Brand, Ieró

by Beautifaire101
Beauty
Ieró means “sacred” in Ancient Greek.  For Nick Gavrelis, a MAC Cosmetics alum of greater than 18 years who most recently served because the brand’s senior vice chairman of worldwide product development, the concept of beauty as a sacred practice, or an act of self love, was integral to the genesis of his latest brand, Ieró Beauty.  Launching this month is the brand’s first Moonkissed Collection, which consists of 4 products that range in price from $32 for a pH-reactive lip treatment, to $72 for a restorative serum-oil.  Pairing plant-based ingredients resembling rosa damascena water with essential oils and crystals including amethyst and hematite, the vegan, cruelty-free line goals to supply consumers with a soothing, multisensorial experience.  “Ieró helps you anchor and be present...
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