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29 Sep

Macy’s Marketplace Play: What It Means

by Beautifaire101
Beauty, Featured
Macy’s has launched its digital marketplace platform, significantly expanding its offering of categories and types available on macys.com and providing sellers with a wider audience of potential shoppers. This fall, via its marketplace, macys.com will make available 400 brands not previously sold at Macy’s, across 20 categories. Of the 20, eight categories are latest to Macy’s: electronics, video games, floral gifts, gift tissue/wrapping paper, vitamins, sports nutrition, computers and peripherals, and wellness. The marketplace is geared to grow Macy’s volume and profitability and meet the demand for products that the retailer’s shoppers requested but couldn’t find on its website or in Macy’s stores up to now. The web offering will grow over time. An enormous chunk of Macy’s volume is generated online. Last...
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20 Sep

Kylie Jenner’s Kylie Cosmetics Teams Up with Macy’s –

by Beautifaire101
Beauty, Featured
Macy’s Inc. is teaming up with Kylie Cosmetics. The department store will launch a Kylie Cosmetics holiday collection in select doors and online on Oct. 1, followed by the rollout of the brand’s core range — lip kits, lipsticks and glosses — through winter 2022 and launch in its entirety in spring 2023. The brand relaunched last 12 months after Coty Inc. took a majority stake in each Jenner’s cosmetics and skincare businesses for $600 million. At the moment it had partnered with Ulta Beauty and Nordstrom within the U.S., in addition to Douglas, Nocibé and Gold Apple in Germany, France and Russia, respectively. “We're excited to launch Kylie Cosmetics at Macy’s to permit more brand fans to buy and experience our products in-store across...
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9 Sep

Macy’s, Nordstrom, Capri and Shopify Step Up at Goldman Conference

by Beautifaire101
Beauty, Featured
A gaggle of retail’s top leaders turned up Thursday on the second day of Goldman Sachs twenty ninth annual Global Retailing Conference to defend their turf, point to opportunities and acknowledge — type of — just how scary the patron landscape is. From a deep dive on e-commerce penetration from Shopify to a take a look at the promotional environment from Macy’s, the day’s sessions made clear that the industry feels well prepared, but that the changes will keep coming within the second half.  Here, some key takeaways.   When the pandemic hit, locked-down consumers logged on — spurring an e-commerce boost that appeared to fade as stores opened back up. But Shopify president Harley Finkelstein said the digital dynamic has indeed modified.  “But in the event...
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