PARIS — Carita is upping its game.
“We actually need Carita to be the jewel in [L’Oréal’s] luxury division in skincare,” explained Charles Finaz de Villaine, Carita international brand director.
A key element of that strategy is Carita’s renovated 19,375-square-foot Maison de Beauté on Paris’ Faubourg Saint-Honoré. The flagship is attributable to open Oct. 3.
Carita was inaugurated there by sisters Maria and Rosy Carita on Dec. 15, 1952, within the presence of the Duchess of Windsor and three,000 high society folk.
The duo set shop up on the bottom floor, and ultimately coiffed the well-heeled, had their very own product lines, and ignited the trend for wigs and hairpieces.
With the institute’s renovation, starting two years ago, the target was to create probably the...
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