Makeup Tag
Milk Makeup Future Fluid Concealer
$29 at Sephora, milkmakeup.com
Milk Makeup Future Fluid Concealer.
courtesy of milk makeup
Milk Makeup doesn’t wish to be a one-category brand.
Having cultivated a cult following for its HydroGrip Primer, the brand is increasing its presence in all areas of the makeup game. Recent launchs include anew eyeliner, mascara and now, Future Fluid Concealer.
“A whole lot of brands can get pigeonholed,” said Dianna Ruth, chief operating officer and cofounder of Milk Makeup. “We've a skin tint, but we’ve never really gone huge in complexion like we're with this concealer. Complexion is an excellent high-selling and sticky, loyal category, and we’ve worked for nearly two years to get this formula right.”
The concealer is infused with aloe vera, arnica, hyaluronic...
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Donni Davy is bringing her makeup expertise to Boxycharm.
The “Euphoria” makeup department head and cofounder of Half Magic Beauty is joining beauty subscription service Boxycharm as the corporate’s first chief makeup artist. Davy will probably be working with Boxycharm to create give tutorials and share recommendations on tips on how to use the products in each Boxycharm mailer, including products from her own makeup brand.
“Boxycharm wanted to actually bring me in to place my very own spin on things so I can teach suggestions and tricks on tips on how to use the products which are in those boxes and type of do it my way or offer my perspective on them,” Davy said. “I’m definitely excited to place my...
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