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31 Aug

Science or magic? How perfume became a tool for

Combining scientific research, energetic healing and a pinch of AI, perfumers are increasingly finding recent ways to govern people’s emotions and moods through functional fragrances Naomi Campbell smells incredibly good, like a dewy, spring morning within the woods. Fresh, floral and female notes hit first, offset with undertones of sandalwood and musk; an intoxicating balance of sweetness and spice. I do know this because, by some beautiful accident, when she arrived at a fashion show in Paris last week, she was ushered into one among the last remaining empty seats, directly back-to-back on an intimately thin bench with me. As some other scent obsessive would, I instinctively inhaled deeply. The unrelenting heat of...
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