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2 Jan

Mario Dedivanovic on Constructing a Brand – WWD

Mario Dedivanovic is meticulously cleansing  the dust off a black office swivel chair with the one tool he has available — Makeup By Mario gentle makeup remover wipes, proving that they're truly multipurpose. He's in what's going to hopefully by December be his first everlasting office, having had his team housed in a succession of WeWork offices (and at home throughout the pandemic) in Latest York City since launching his makeup brand, Makeup By Mario, which this weekend celebrates its two-year anniversary.  But for now, the midtown Manhattan locale is a constructing site, stuffed with paint cans, ladders, plaster, exposed wires and various tools. There’s even a construction employee ending painting one in all the partitions white within the background. Ever the visionary,...
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