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10 Jan

The Top 10 Indie Skin Care Brands in Influencer

by Beautifaire101
Beauty, Featured
Skincare is having a social media moment. Due namely to an overall increase in activated influencers throughout the category, skincare content has grown 16 percent year-over-year in volume, while views and engagement have grown 82 percent and 26 percent, respectively, per Traackr. “Without delay, mega-influencers are the highest performers across rising indie skincare brands,” said Therese Little, head of sales, Americas, at Traackr, noting this trend isn’t necessarily consistent across beauty. For prime-performing indie hair care brands, for instance, mid-tier influencers are driving probably the most impact. “A typical theme amongst top-performing skincare brands is that they've built strong relationships with high-performing influencers,” said Little, noting Gen Z creator Katie Fang has been a sustained key voice for Glow Recipe, which tops...
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29 Oct

Sephora Appoints Deborah Yeh Global Chief Marketing Officer –

by Beautifaire101
Beauty, Featured
PARIS – Sephora has named Deborah Yeh global chief marketing officer, effective Nov. 13. The chief has been the prestige beauty retailer’s global chief purpose officer since Jan. 1 and formerly served as executive vice chairman, global chief purpose officer and CMO of Sephora for North America. “On this [new] role, Deborah will give attention to reinforcing Sephora’s brand desirability and continuing to extend its global community of loyal members,” the LVMH Moët Hennessy Louis Vuitton-owned retailer said in an internal memo obtained by WWD. “She may also keep fostering collaborations across regions and inspiring best-practice sharing, while staying accountable for Sephora’s purpose and sustainability strategy,” it continued. Yeh is to proceed reporting to Guillaume Motte, president and chief executive officer of Sephora, and...
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14 Jun

Longtime Puma Exec Adam Petrick Is Exiting as Company

by Beauty Tips
Fashion, Featured
Puma global chief brand officer Adam Petrick, whose profession on the German athletic powerhouse spans greater than twenty years, is exiting the corporate. Petrick is departing as Puma reorganizes its global marketing organization. The corporate’s latest plan includes moving the group to its headquarters in Herzogenaurach, Germany.  In an announcement released today, Puma said Petrick has decided to not transition to Europe, and as a substitute will pursue latest challenges outside of the brand. The manager will remain with Puma until the tip of the 12 months to make sure a smooth transition. “I would really like to thank Adam Petrick for his significant contribution to Puma’s success during his greater than 20-year tenure with Puma,” Arne Freundt, chief executive officer of Puma, said...
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5 Jun

The Top 10 Beauty Brands In Influencer Marketing In

by Beautifaire101
Beauty, Featured
What defines a successful influencer marketing strategy in a post-“de-influencing” trend world? As eco-conscious consumers increasingly call the “TikTok made me buy it” era into query, brands and influencers are being tasked with rethinking creating credibility amongst their goal demographics. In accordance with Traackr’s Holly Jackson, the de-influencing trend presents a singular opportunity for brands to prove they care about consumer expectations in real time. “Persons are ‘de-influencing,’ but it surely’s still influential,” said Jackson, global services director, influencer strategy and measurement. “The savvier brands are desirous about how they will adjust the best way they're partnering with influencers to make sure that they’re not a part of the negative sentiment across the trend.” Meanwhile, brands like Neutrogena — which was...
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