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5 Sep

Petite Plume Appoints Fanny Quehe Chief Marketing Officer

Petite Plume is expanding its executive team. The luxurious sleepwear brand has appointed Fanny Quehe chief marketing officer, the primary to carry the position at Petite Plume. Quehe involves the brand with 15 years of experience working in luxury goods across fashion, beauty and jewellery.   Prior to joining Petite Plume, Quehe held multiple positions at Chanel globally and within the U.S. Her last role at the corporate was on the worldwide retail innovation team, where she helped reimagine the long run of beauty retail and launched Chanel’s Atelier Beauté retail concept.  Quehe reports to Petite Plume’s founder and chief executive officer Emily Hikade.  “When she began Petite Plume, Emily Hikade was inspired by nostalgia which will be evoked by different triggers, but most frequently...
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19 Jun

Kiko Milano Taps Cecilia Schena as Latest Chief Marketing Officer

MILAN — Kiko Milano has named Cecilia Schena its latest chief marketing officer. Joining the Italian beauty brand’s global leadership team, Schena will report on to chief executive officer Simone Dominici. Schena exited the role of senior vice chairman for marketing and business development at cosmetics manufacturing company Chromavis — a division of French pharmaceutical company Fareva — which she joined in 2019. Counting greater than 20 years of experience in the wonder industry, Schena also worked for Italian beauty tools specialist Tenacta Group, where she was head of the wonder division for the Imetec, Bellissima and Ducati by Imetec brands, leading the event of the hair care, skincare and men’s care categories at a world level, contributing to boosting the group’s internationalization...
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21 Apr

Levi Strauss Names Snap’s Kenny Mitchell Chief Marketing Officer

Levi Strauss & Co. has turned to the world of social media and Snap for its latest head of promoting.  The denim giant named Kenny Mitchell senior vice chairman and chief marketing officer of the Levi’s brand starting June 5.  Most recently, Mitchell was chief marketing officer at Snapchat parent Snap, where he led the expansion of the corporate’s global community, promoting base and developer partners. Before Snap, he held executive positions at McDonald’s USA and Gatorade for a brand-building profession spanning greater than 20 years.   Mitchell will report back to president Michelle Gass, who's preparing to take over the role of chief executive officer from Chip Bergh and is currently running the namesake business. Gass said: “Kenny is well known as an modern...
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