Marketplaces Tag

PARIS — Online marketplaces are increasingly becoming de rigueur for beauty retailers in Europe. Boots, Farfetch and Douglas are amongst those to have recently adopted that business model involving multivendor platforms to assist expand their product offer, drive volume and update image within the red-hot battle for prestige beauty shoppers today. For beauty brands, marketplaces can provide great exposure, amongst other advantages. But there are downsides for each parties, too. “The explanation there’s been a lot interest in marketplaces, from a retailer perspective, is because they see it as a comparatively inexpensive option to drive revenue and growth at a time when the demand environment is becoming slightly bit more sluggish, and so they need something really to pep up the outcomes they...