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25 Jun

Advent International Acquires Parfums de Marly, Initio Parfums Privés

by Beautifaire101
Beauty, Featured
PARIS — Two hot area of interest fragrance brands — Parfums de Marly and Initio Parfums Privés — have been snapped up by Advent International, which took a majority stake within the labels. Financial terms of the transaction weren't disclosed, but industry sources estimate that the deal was valued at greater than $700 million. Parfums de Marly and Initio have been on steep growth trajectories, together registering retail sales of $366 million last yr, and the brand new financial backing is supposed to assist bolster that. “The group has grown rapidly to turn out to be a number one area of interest perfumery house within the attractive area of interest luxury fragrance segment, which represents the fastest-growth area throughout the siable [approximately] $60...
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27 Mar

Parfums de Marly Owner Is Open to Investors –

by Beautifaire101
Beauty, Featured
PARIS — Parfums de Marly, the fragrance house nodding to 18th-century France, registered a 51 percent rise in retail sales in 2022 to $280 million. Julien Sausset, chief executive officer of Parfums de Marly and Initio Parfums Privés, the 2 fragrance brands under Sprecher Berrier Group of Corporations, said the expansion was driven by some “latest milestones within the U.S., Asia, and latest boutiques opening.” Of Parfums de Marly, which is sold in 1,400 points of sale worldwide, Sausset said: “We’ve been the fastest-moving [niche perfume] brand in U.S. department shops in 2022, with 73 percent growth.” The Americas’ business generated half of Parfums de Marly’s total sales and grew 50 percent versus 2021. The brand’s activity was also bolstered by the performance...
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30 Jan

Parfums de Marly Introduces Recent Women’s Fragrance, Valaya –

by Beautifaire101
Beauty, Featured
Parfums de Marly is delving deeper into women’s fragrance. The French perfumery brand has launched Valaya, a mix of bergamot, white peach, vetiver and agikalawood, amongst other notes, described by the brand’s managing director Yvan Jacqueline as “an ode to sensuality.” Retailing for $355 for a 75-ml. bottle, the launch marks Parfums de Marly’s tenth women’s fragrance to this point (the brand counts 18 men’s scents, by comparison), and was created by Givaudan perfumer Quentin Bisch, who also helped craft the brand’s hero Delina scent, alongside Parfums de Marly founder and artistic director Julien Sprecher. “Valaya has been over three years within the making,” said Jacqueline, recalling a March 2021 scentstorming session in Cannes, France, between him, Bisch and Sprecher...
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