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16 Jun

Gwyneth Paltrow Launches Goop Mascara Aiming to Improve Lash

by Beautifaire101
Beauty, Featured
Gwyneth Paltrow Launches Goop Mascara Aiming to Improve Lash
With Goop’s beauty sales up 40 percent in 2023, Gwyneth Paltrow is trying to stir up growth with its first-ever mascara. FeatherLash Lifting Serum Mascara, $28, will launch Sunday and turn out to be the fourth pillar in Goop’s color cosmetics business, joining Colorblur Glow Balm, Clean Nourishing Lip Balm and Bronzing Gel. As with the opposite products, it’s a highly personal launch, one borne out of her own routine. “Mascara is the one thing I’m doing if I’m going out, unless a makeup artist is doing my makeup,” said Paltrow during a recent Zoom interview, concurrently preparing a one-pot roast chicken for that evening’s dinner. “I’m very minimal, and mascara makes an enormous difference. It defines the attention, makes you appear...
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23 Mar

Britain’s ASA Slams Rimmel over Cara Delevingne Mascara Ad

by Beautifaire101
Beauty, Featured
Britain’s ASA Slams Rimmel over Cara Delevingne Mascara Ad
LONDON — Britain’s Promoting Standards Authority, an industry-funded watchdog, has rebuked Rimmel for a mascara ad starring Cara Delevingne. The watchdog upheld a single criticism concerning the TV campaign for Rimmel’s Scandaleyes Reloaded mascara, and called it misleading. The campaign initially aired last December, and Rimmel has confirmed it might comply with the ASA ruling and pull the ad. The ad showed the mascara being applied to Delevingne’s lush eyelashes, which had been enhanced with individual lash inserts. A voiceover said: “Rimmel introduces Cara Delevingne for brand new Scandaleyes Reloaded mascara. Dangerously daring lashes. Latest max-density brush for clump free lashes. Extreme volume, extreme wear.” The British model-actress was named the face of Rimmel last yr and continues to function an envoy. In a previous...
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1 Nov

Sex Education’s Mimi Keene on Her “Shaky Shaky” Mascara

by Beautifaire101
Makeup
Sex Education’s Mimi Keene on Her “Shaky Shaky” Mascara
Sex Education's Mimi Keene gives us a beauty education on her glowy makeup look. While Mimi shows off her skincare and sweetness routine, she talks about her infamous laugh, listening to Christmas music within the off-season, and her fabulous Kim Possible ringtone. Shop this beauty routine: Gleam Teeth Whitening Strips: https://tinyurl.com/22f9pt7y Youth To The People Superberry Dream Cleansing Balm: https://tinyurl.com/38a62dwv 111Skin Rose Gold Illuminating Eye Mask: https://tinyurl.com/3jh58b8a Dr. Jart+ Ceramidin Cream Face Mist: https://howl.me/ckCR6QnilMF Kiehl's Creamy Eye Treatment with Avocado: https://tinyurl.com/2p8dcyc5 Glossier Futuredew Facial Oil-Serum Hybrid: https://tinyurl.com/425rkwur Armani Beauty Luminous Silk Concealer: https://tinyurl.com/2r6f5nyp Jones Road Lip and Cheek Stick: https://tinyurl.com/24n92jx4 Armani Beauty Luminous Silk Glow Setting Powder: https://tinyurl.com/2vmd7skd Dior Backstage Powder Brush No.14: https://tinyurl.com/fb3kmu5b Dior Backstage Double Ended Brow Brush: https://tinyurl.com/26tr2eb7 Profit Cosmetics Precisely, My Brow Pencil: https://tinyurl.com/2vmwdhbe Chanel Noir Allure Mascara: https://howl.me/ckCR97t1CJP Armani Beauty...
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