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Makeup trends come and go, but full, feathery lashes are endlessly. Unlike other eye makeup products like eyeshadow or eyeliner, mascara isn’t a one-size-fits-all makeup product. It performs otherwise depending in your lash type and length, and is available in a wide range of formulations for host of lash goals. Ulta’s mascara offerings are best at school, running the gamut across every price point with options from emerging and established brands. WWD Shop editors put the very best mascaras at Ulta to the test to discover top picks for exaggerated length, volume, and lift.
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