Mass Retailers Bet on Beauty to Attract Shoppers

24 Apr

Could beauty be the prescription to spice up drugstore foot traffic? That’s one topic on the agenda as brand and retail executives meet on the National Association of Chain Drug Stores Annual Meeting kicking off on April 27 at The Breakers Hotel in Palm Beach, Fla. Greater than 50 retailers — including Walgreens, Goal and Amazon — are registered together with beauty leaders from Coty, L’Oréal, Procter & Gamble and Unilever. Smaller firms like Raw Sugar and first-timer Onyx Brands are scheduled to satisfy with retailers in hopes of staking out an even bigger slice of the $93 billion total beauty category, as tracked by Circana. While pharmacy, which accounts for as much as 70 percent of sales in some drugstores, traditionally dominates...

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29 Mar

Gen Alpha Is Driving 49 Percent of Mass Skin

by Beautifaire101

Beauty, Featured

This text was updated on March 22 at 10:55 a.m. EST. Gen Alpha is fueling sizable growth in skincare. Despite only 26 percent of households counting a member of the cohort, tweens are driving 49 percent of mass skincare’s growth, in line with data from NIQ. “We’ve traced [momentum] back to this general phenomenon of youngsters moving into the skincare category more quickly,” said Anna Mayo, vice chairman of NIQ’s beauty vertical, adding that cleansers, serums and masks are among the many products young consumers are mainly reaching for. While average prices are up 8 percent in facial skincare in mass, inflation isn’t the one factor keeping sales afloat. “Beauty consumers are reallocating more of their dollars towards beauty at the...

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24 Mar

Clean Beauty, ‘Sustainable’ Products Grow within the Mass Market

by Beautifaire101

Beauty, Featured

The clean beauty boom has gone mainstream. In line with data from NielsenIQ, the movement for free-from and natural products has hit the mass market. Growth in such products overindexed when put next to beauty and private care sales, which grew 2 percent prior to now 12 months. Anna Mayo, client director, NielsenIQ, believes the result's due as much to retailers because it is to consumers. “People have really taken the time and are educated on it,” Mayo said. “There’s been a variety of retailer push behind it, Sephora has a clean program, which might be probably the most famous. Ulta has done a variety of work with its Conscious Beauty program, and Goal and Walmart have badges now.” Equally considered, though, are...

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7 Mar

How Ulta Is Resetting the Mass Beauty Shopping Experience

by Beautifaire101

Beauty, Featured

Ulta Beauty is upping its mass game. The retailer has bolstered the mass side of its business over the past few months. It has added each in-store and online a slew of color-cosmetics brands favored by Millennial and Gen Z consumers, including ColourPop, Morphe, Wet ‘n’ Wild, Flower Beauty and Kiss Lashes. Existing brands inside the retailer’s assortment — E.l.f., L.A. Girl, Essence, Milani, Almay and Makeup Revolution — have been expanded in each shelf space and door counts. Ulta’s mass makeover is a way to level the shopping experience between the mass and prestige sides of the shop, company executives said. Ulta has at all times been known for its unique merchandising strategy that merges mass with class. The retailer has made...

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