Mattify Tag

Water-based setting powders are the newest makeup innovation stumping TikTok. Powders are synonymous with matte, oil-controlled skin that comes at the price of chalkiness, flashback, and dryness. But hydro setting powdersas we prefer to call them, are full of perplexing contradictions: They seem in jars as fine-milled dust like several other setting powder but they’re confusingly also a liquid. They mattify but hydrate and provides skin a dewy yet blurred finish.Nearly half 1,000,000 people have watched Houston-based makeup artist Rose Siard test out the preferred water-based setting powder available on the market at once: Uoma Beauty’s Hydroblast Ending Powder. It appears wet to the touch, melts into skin like a liquid, after which, someway still mattifies and blurs her skin....