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18 Dec

MCM Launches Ultra Fragrance With Inter Parfums – WWD

by Beautifaire101
Beauty, Featured
MCM Launches Ultra Fragrance With Inter Parfums – WWD
German luxury fashion label MCM has launched its second fragrance with Inter Parfums Inc.   Called MCM Ultra, the fragrance launched on  the brand’s website and in MCM boutiques on Friday and can roll out globally and to the brand’s U.S. retail partners, including Macy’s and Saks Fifth Avenue, in August.  Infused with black currant, pink pepper, tonka bean, cedarwood and tuberose, the perfume retails for $75 for 30-ml., $90 for 50-ml. and $115 for 100-ml. The fragrance was crafted by perfumer Frank Voelkl, who said in an announcement that he sought to strike a “delicate balance” between floral and fougère elements with the scent.  “MCM has this different tackle luxury that connects so well with Gen Z and Millennial consumers,” said Baerbel Bureick,...
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20 Jun

Celebrity Look Of The Week: Lala Anthony In MCM

by Beauty Tips
Makeup, Featured
Celebrity Look Of The Week: Lala Anthony In MCM
Instagram The actress and TV personality has at all times been a timeless beauty. Over the course of her profession, we’ve seen her go from the red carpet host to being the one interviewed on the red carpet, and for good reason. From roles on shows like The Chi, Wu-Tang, and most recently Black Mafia Family, she’s a vibrant star whose profession still has recent heights to achieve. Yesterday in celebration of footballer Amari Cooper’s birthday, a BMF-themed bash was so as. Lala tapped into her character Markaisha for her friend’s birthday celebration outfit. She opted for what so many curvy and vivacious women like wearing as of late — a bodysuit. But not only any bodysuit, an MCM bodysuit.  ...
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17 Jun

MCM Takes Recent Strategic Direction With Key Appointments

by Beauty Tips
Fashion, Featured
MCM Takes Recent Strategic Direction With Key Appointments
MILAN — German accessories brand MCM is able to unveil a latest chapter of its history. Ahead of its debut as a part of the Milan Fashion Week calendar, MCM Global AG’s president Sabine Brunner discussed the brand new strategic direction the brand has undertaken and been increase recently. The primary focus is repositioning MCM as a digitally driven luxury brand through a latest image and products that revitalize its heritage codes — tracing back to 1976 — in addition to expand right into a full-fledged offering of accessories, ready-to-wear and lifestyle. The goal is to further serve and have interaction each the brand’s existing customer base and what Brunner described because the “Digital Nomads,” the Gen-Z and Millennial consumers MCM has been...
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