LONDON — Sephora has taken the highest retail slot in the newest annual rating by Cosmetify, an internet price search platform that measures beauty retailers and types by their activity and recognition on social media.
Annually the corporate looks at the largest names in beauty based on their social following, engagement and variety of Google searches, after which gives them a rating out of 10.
For the retail rating, Cosmetify checked out 20 outstanding beauty retailers, comparing them on organic search traffic, Instagram followers, Instagram engagement rate and Instagram posts in 2023.
Sephora had the best overall rating — 7.65 out of 10 — and probably the most monthly organic search traffic, Instagram followers and Instagram posts.
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