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3 May

Selena Gomez Talks Social Media at Rare Beauty Mental

by Beautifaire101
Beauty, Featured
Selena Gomez‘s Rare Beauty is urging people to call their family members as a part of a 2024 mental health awareness campaign called Make a Good Call. The campaign, introduced by the brand’s chief marketing officer Katie Welch at the corporate’s third annual Mental Health Summit in Latest York Wednesday, also includes an choice to call the Rare Beauty hotline and get a positive affirmation from someone at the corporate — including Gomez. “Rare Beauty is greater than a brand. That is what Selena desired to do. We’re about starting positive conversations around self acceptance and mental health,” Welch said. “We're changing and difficult these standards of perfection inside beauty and beyond by doing things like we’re doing today.” Guests on...
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25 Apr

Sephora Named Top Beauty Retailer in Latest Rating Based

by Beautifaire101
Beauty, Featured
LONDON — Sephora has taken the highest retail slot in the newest annual rating by Cosmetify, an internet price search platform that measures beauty retailers and types by their activity and recognition on social media. Annually the corporate looks at the largest names in beauty based on their social following, engagement and variety of Google searches, after which gives them a rating out of 10. For the retail rating, Cosmetify checked out 20 outstanding beauty retailers, comparing them on organic search traffic, Instagram followers, Instagram engagement rate and Instagram posts in 2023. Sephora had the best overall rating — 7.65 out of 10 — and probably the most monthly organic search traffic, Instagram followers and Instagram posts. Selena Gomez marks the...
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15 Mar

Social Media within the Beauty Landscape

by Beautifaire101
Beauty, Featured
Discuss a meteoric rise. Two years ago, Katy DeGroot quit her job as an executive team leader at Goal. Today, she’s recognized practically each time she steps into one among the retailer’s stores. “Often, the very first thing people say is, ‘Oh my God, you’re so small’,” chuckles DeGroot, a 5-foot-3 tomboy version of Mariah Carey in her “Butterfly” phase who is healthier known by her social media handle LustreLux, “but it surely’s never really awkward. It’s like seeing one among your mates.” DeGroot began LustreLux as a Website online with no grand ambitions to develop into a social media sensation. “I just desired to create something that mixed my sarcasm and humor into writing and doing just a few...
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24 Feb

How L’Oréal Brands Tap Into Social Media for Outsized

by Beautifaire101
Beauty, Featured
L’Oréal is flying high on social media. The corporate — which was the largest beauty manufacturer by sales in 2022, per Beauty Inc’s annual rating of the highest 100 beauty manufacturers — is seeing unusual, cross-category growth in earned media value across its skincare, hair care and makeup portfolios, reports CreatorIQ. While these categories at large are all seeing healthy year-over-year EMV growth of 45 percent, 29 percent and 23 percent, respectively, L’Oréal’s top brands by the metric are growing even faster. On top of that, L’Oréal-owned Maybelline Latest York, L’Oréal Paris and La Roche-Posay are harnessing TikTok more effectively than the common beauty company, each garnering greater than 30 percent of their respective EMV from the platform — above the...
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