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11 Aug

Inside Social Media’s Latest Beauty Trends From Russian Manicures

by Beautifaire101
Beauty, Featured
Inside Social Media’s Latest Beauty Trends From Russian Manicures
Latte Makeup TikTok-er Alissa Janay. courtesy of Alissa Janay “Latte makeup” is TikTok and Instagram’s latest makeup look craze. Characterised by bronzy skin and brown-toned lip and eye makeup, the look is a stark contrast from the brightly coloured “dopamine makeup” that swarmed the For You Page this time last 12 months. “Today’s top trending vivid makeup looks are aligned with special occasions or topics, akin to Barbie,” said Yarden Horwitz, cofounder of Spate, noting #BarbieMakeup-related hashtags have surpassed 90 million views on TikTok. “Nevertheless, for on a regular basis makeup looks, consumers are turning to more subtle styles, like latte makeup.” In line with Spate, Armani Beauty is the highest brand viewed alongside the latte makeup trend, with videos mentioning each garnering greater...
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2 Apr

Rare Beauty Was Social Media’s Fastest-Growing Beauty Brand February

by Beautifaire101
Beauty, Featured
Rare Beauty Was Social Media’s Fastest-Growing Beauty Brand February
Followers aren’t the whole lot, but surges within the metric might be a sign of cultural shifts and moments value listening to. For instance, data from digital marketing agency Stylophane found that Rihanna’s Fenty Beauty clocked significant cross-platform follower increases within the lead-up to and aftermath of her much-awaited Super Bowl halftime performance, and now reigns because the sixth most-followed beauty brand on TikTok. Selena Gomez became probably the most followed woman on Instagram in February, and her brand, Rare Beauty, followed suit. The cosmetics brand gained probably the most latest followers on each platforms throughout the month, with a whopping 628,000 on Instagram alone. Here, see the variety of followers gained by each of TikTok’s fastest-growing beauty brands in February. Rare...
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