LONDON — The town of Cannes had its busiest month in May with the Cannes Film Festival and a Versace fashion show in collaboration with Dua Lipa.
In accordance with a report from WeArisma, an influence analytics company, the events occurring within the French Riviera generated hundreds of thousands of dollars in media value.
Rosé, considered one of the members of the K-pop group Blackpink, generated a media value of $6.6 million with a post of her wearing a black Saint Laurent dress on the famous red carpet at Cannes.
Rosé was named a worldwide ambassador for Saint Laurent in 2020. The French label’s creative director Anthony Vaccarello described her as “the Saint Laurent girl of the long run.”
Meanwhile, a TikTok of Naomi...
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