Meet – Page 2 – Beautifaire

27 Mar

Meet The TikTok Influencer Explaining the Value of Beauty

Out with so-called “girl math,” in with beauty math — Rachel Wiseman‘s version, a minimum of. With a fledgling investment banking profession on one hand and a love for beauty on the opposite, the content creator — who splits her time between Toronto and San Francisco — is carving out her own lane on TikTok by breaking down the worth versus value of the platform’s most-loved beauty products. Summer Fridays‘ recent Dream Lip Oil, which retails for 35 Canadian dollars and comprises 0.15 fluid ounces of product, nets out at roughly 233 Canadian dollars per fluid ounce, she deduces in a single recent video that garnered 450,000 views. “Now that number, in isolation, means nothing,” she continues, shifting focus to...

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24 Feb

Meet Sephora Sounds, Sephora’s Latest Music Collective

by Beautifaire101

Beauty, Featured

Meet Sephora Sounds, Sephora’s Latest Music Collective

Sephora is making musical moves. The prestige beauty retailer has teamed with creative music agency SixtyFour Music to launch Sephora Sounds, a collective of up-and-coming musical artists whose songs can be harnessed in the corporate’s TikTok videos and campaigns. “We desired to give you our own unique approach to participate musically on the platform,” said Brent Mitchell, Sephora’s vp of social media and influencers. Because TikTok doesn’t allow corporations to make use of songs for promotional or industrial purposes, this system allows Sephora to lawfully put tracks to make use of on the platform, while helping underrepresented artists gain visibility. “It’s well documented that creators of color — especially Black creators — struggle to get the acknowledgement and the compensation...

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26 Dec

Meet the artist behind Bjork’s nails

by Beauty Tips

Beauty, Featured

We caught up with legendary nail artist Marian Newman to search out out all about her recent book Nailed It Her work has appeared on over 50 British Vogue covers, spanned ten years of Dior campaigns, been featured on the catwalks of Vivienne Westwood, Alexander McQueen and Margiela and on the quilt of Bjork’s Homogenic album. Suffice to say, Marian Newman is the queen of nails. A humble one at that. “I’m not saving lives or changing the world,” she says, “but I do, once in a while make people glad and feel higher about themselves. I'm a small part of wonderful teams that create very beautiful things.” Entering the industry “by accident,” Marian’s...

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19 Dec

Beauty Corporations Join Forces to Meet Sustainability Goals –

by Beautifaire101

Beauty, Featured

Beauty Corporations Join Forces to Meet Sustainability Goals –

PARIS — “#WeAreAllies” declared skincare brand Ren in a groundbreaking campaign last 12 months. Ren teamed with competitors Biossance, Caudalie, Herbivore and Youth to the People, which jointly made sustainability pledges as a part of the campaign. It was the primary time a gaggle of beauty brands had worked together to speak their sustainability credentials to consumers, and marked a U-turn in corporate mind-sets. Today, it's just certainly one of many sustainability partnership initiatives that has emerged involving beauty firms large and small. “We're in a context of climate urgency, and so it’s really critical that every one forces mobilize for higher results,” said Clémence Gosset, director of consumer information at L’Oréal’s Corporate Responsibility department. “We'd like to place collaboration at the...

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