SOUNDS (AND LOOKS) GOOD: MSGM and Heineken Italia have teamed to have fun the a hundred and fiftieth anniversary of the Dutch beer brand with the creation of a limited-edition capsule collection.
The tie-up leverages the brands’ shared penchant for conviviality and social gatherings in addition to their youthful spirit and tone of voice.
The important thing piece in the gathering is a long-sleeved polo shirt winking to the world of soccer, which makes for a fitting reference considering Heineken’s sponsorship of the UEFA Champions League, for one. Available in only 150 pieces, the item comes with a serial number and spotlights a unique tackle the beer maker’s logo.
To ensure, the name of the brand has been misspelled as “Ainechen” to mockingly evoke...
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