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As toxic ‘gym bro’ content on social media fuels a self-esteem crisis amongst young men, AI-generated cat memes helped change the way in which I take into consideration my body The Christmas before last a member of the family asked me to talk to their son. He’d turn into obsessive about going to the gym and getting a six pack. Why? Because that’s the way you get girls, he told me. He was 11. Sharing a room with him that 12 months, I saw first-hand how innocent Minecraft videos on YouTube auto-played straight into toxic fitness content...