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27 Sep

Exploring the intense paths some men go right down

Exploring the intense paths some men go right down
Perhaps it’s because Burger King wasn’t a thing back then, but in Michelangelo’s historical depictions of man, everybody looked as if it would have a very fire bod. In his sculptures and illustrations, a bloke’s pectoral muscles, topped with tweakable nipples, protrude out over a wash-rack torso; their knife-sharp V-lines pointing down towards to their bits. It’s a picture that has, for therefore long, dominated Western culture’s perception of archetypal masculinity and male beauty: the final word, almost unattainable look. And yet some 500 years on, we’re still obsessing over it. Now though, it manifests less within the art world – where frailer frames usually tend to be fetishised – and more on our TV screens every summer, as we tune in...
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14 Mar

Makeup for Men: Fad or Future?

Makeup for Men: Fad or Future?
It’s a thing now: Young men are into makeup, and the industry goes where the boys are. Driven by hyper-connected Generation Z’s disinterest in gender identification, beauty brands wish to market with a gender-neutral approach. A report this yr by J. Walter Thompson’s The Innovation Group found that 56 percent of Generation Z knows someone who goes by the gender-neutral pronouns of “they,” “them,” or “ze.” Also they are rejecting the gender binary while looking for clothes — 44 percent said they only bought clothes restricted for their very own gender, and 70 percent support a move toward gender-neutral bathrooms. “[Gender] matters lower than it used to,” said Lucie Greene, worldwide director of the J. Walter Thompson Innovation Group. “When you’re a...
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26 Feb

Shiseido Launches Sidekick Skin Care Brand Targeting Gen-Z Asian

Shiseido Launches Sidekick Skin Care Brand Targeting Gen-Z Asian
TOKYO — Shiseido said Wednesday it's launching a recent skincare brand called Sidekick, targeting Gen-Z men in Asia. The initial offering of 4 products went on sale Wednesday at Shiseido’s Beauty Square store in Harajuku, Tokyo, and is as a result of hit e-commerce channels in China from July 1. “We have now positioned skin beauty as our core business and are expanding our skincare and other skin beauty brands in pursuit of becoming the world’s leader on this field by 2030. We're also working on the event of men’s cosmetics within the skin beauty category,” Shiseido said in a press release. “With the launch of Sidekick, we are going to give attention to China where the lads’s cosmetics market is...
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