Makeup for Men: Fad or Future?

14 Mar

It’s a thing now: Young men are into makeup, and the industry goes where the boys are. Driven by hyper-connected Generation Z’s disinterest in gender identification, beauty brands wish to market with a gender-neutral approach. A report this yr by J. Walter Thompson’s The Innovation Group found that 56 percent of Generation Z knows someone who goes by the gender-neutral pronouns of “they,” “them,” or “ze.” Also they are rejecting the gender binary while looking for clothes — 44 percent said they only bought clothes restricted for their very own gender, and 70 percent support a move toward gender-neutral bathrooms. “[Gender] matters lower than it used to,” said Lucie Greene, worldwide director of the J. Walter Thompson Innovation Group. “When you’re a...

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26 Feb

Shiseido Launches Sidekick Skin Care Brand Targeting Gen-Z Asian

by Beautifaire101

Beauty, Featured

TOKYO — Shiseido said Wednesday it's launching a recent skincare brand called Sidekick, targeting Gen-Z men in Asia. The initial offering of 4 products went on sale Wednesday at Shiseido’s Beauty Square store in Harajuku, Tokyo, and is as a result of hit e-commerce channels in China from July 1. “We have now positioned skin beauty as our core business and are expanding our skincare and other skin beauty brands in pursuit of becoming the world’s leader on this field by 2030. We're also working on the event of men’s cosmetics within the skin beauty category,” Shiseido said in a press release. “With the launch of Sidekick, we are going to give attention to China where the lads’s cosmetics market is...

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4 Feb

Why are more men getting hair transplants?

by Beauty Tips

Beauty, Featured

We investigate the lengths men are going to in a bid to combat male pattern baldness It was on a windy day back in May that Lily Bling, London’s foremost fashion and cosmetic surgery socialite, realised he needed a hair transplant. “A gust of cold air forced itself towards my visage, and I caught a mirrored image of my widow’s peak within the Prada Bond Street window,” he tells Dazed Beauty, looking back on that crucial moment in his journey. “And with that, I made a decision: enough was enough.” One £7000 bank transfer from his father later, and Lily was on the surgery tables of Harley Street, starting his own journey to...

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25 Jan

Unpacking the pressure on men to be beach body

by Beauty Tips

Beauty, Featured

Within the run as much as summer, women aren't the one individuals who feel the pressures of being 'beach body ready' – it may affect men's mental health too Summer is coming. The world is heating up at an alarming rate. The long run consequences will undoubtedly be devastating. Within the short term, this implies I’m going to want a beach body to feel comfortable in my local park, let alone on holiday. Love Island is back on the TV; regardless that I resolutely refuse to look at the show, my social media feeds are populated by sculpted arms and washboard abs. The pressure I feel from this may be very real and really destructive. As...

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