MILAN — After constructing a solid business in men’s footwear, Milan-based direct-to-consumer shoe brand Velasca is able to tackle able to wear.
Exactly a 12 months after doubling its offering with the introduction of girls’s footwear, the brand established in 2013 by Enrico Casati and Jacopo Sebastio is taking one other big step to scale up its business by unveiling a full clothing line dedicated to men.
The project has been within the pipeline for some time and has significant potential considering that the brand has built a loyal customer base during the last decade, now counting around 170,000 clients.
“Being a [d-to-c] brand comes with advantages. One is the value as we will apply a single markup that's far more competitive versus...
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