MILAN — Give Back Beauty and Mercedes-Benz Customer Solutions GmbH — a subsidiary of Mercedes-Benz Group AG — have inked a long-term business partnership, WWD has learned.
The deal comes along with Give Back Beauty’s takeover of INCC Parfums, the automotive brand’s license owner since 2011. Financial details of the deal weren't disclosed.
With the move, Give Back Beauty will take charge of the creation, production, marketing and global distribution of fragrances under the Mercedes-Benz label, in addition to its related brands Mercedes-AMG and Mercedes-Maybach. These will join Give Back Beauty’s prestige division, which also includes licenses for luxury brands reminiscent of Zegna, Elie Saab and Chopard.
“We're pleased to integrate INCC under Give Back Beauty’s roof, since its key values, respect, innovation and...
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