18
Jul
Lemme is entering a recent complement category.
Kourtney Kardashian Barker’s ingestible wellness brand is launching its first capsule format with Lemme Curb, $40, meant to advertise healthy blood sugar, boost carbohydrate and glucose metabolism and reduce unhealthy cravings.
“I desired to launch Lemme Curb to assist everyone get off the sugar roller coaster. Blood sugar spikes may cause fatigue and inflammation but they really increase your cravings too,” Kardashian Barker said. “Our breakthrough formulation uses natural and clinically studied ingredients to support healthy blood sugar levels and regulate glucose metabolism.”
Although Lemme launched with an array of gummies and now tinctures, offering several formats is strategic for the brand, because the U.S. vitamin, mineral and complement market overall totals $42.5...
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