Recent perfumes are tapping into revulsion, dark emotions and bad memories – but what’s behind this rise in area of interest scents?
Ever desired to smell like plastic bags, balloons, or priest’s clothes? We’d guess… probably not. But in the event you’ve got a lot as a passing interest in fragrance, you would possibly have noticed a growing trend for area of interest perfumes containing offbeat, evocative and even disturbing notes. Independent labels corresponding to Marissa Zappas, Universal Flowering and Toskovat are gaining traction on #PerfumeTok, as are web sites like Fragrantica where people dissect their unconventional aromas and conceptual scents.
A few of these seem deliberately designed to unsettle or confuse. But Not...
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