Macy’s Inc. is getting in on the luxurious beauty boom — specifically within the Miami market.
The retailer is debuting its elevated beauty concept in its Dadeland store, which can include revamped shop designs, virtual try-on technologies, three rest rooms and three branded treatment rooms offering a slew of services. Brands including La Mer, Dior and Clarins might be bringing dedicated aestheticians.
The department store is inaugurating the space with a ribbon-cutting event on Saturday.
Participating brands include legacy names La Mer, Jo Malone, Gucci Beauty, Yves Saint Laurent Beauté, Armani Beauty and Valentino Beauty. Sunday Riley can be debuting a latest shop, and Kylie Cosmetics may also be entering the Dadeland door.
“The buyer is resonating with the brands, they love beauty, they love...
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