Cosmoprof North America is bringing a slew of recent brands to its first Miami Edition next month — including one from a famed soccer star.
Lionel Messi can be unveiling his eponymous fragrance brand, Messi Fragrance, on the event, which is able to happen Jan. 23. Messi created the fragrance with licensee Game On Product Group, which can be distributing it globally upon its launch later in 2024.
Other brands exhibiting on the show are also recent to the sport. An announcement from Cosmoprof North America said greater than half of the exhibitors are recent brands that haven’t previously shown at Cosmoprof North America’s annual Las Vegas event.
Messi is the most recent in an extended line of celebrity fragrance players. Beyoncé launched...
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