Michelle Phan’s Em Cosmetics Readies for a Comeback

17 Apr

There may be life after L’Oréal. Michelle Phan, the pioneering social-media guru, is bringing back Em Cosmetics, the makeup brand she originally introduced in 2013 with the French conglomerate and that was acquired in 2015 by Ipsy, the influencer-fueled beauty subscription service she cofounded. During a Facebook Live session with Ipsy last month, Phan offered a glimpse on the resurrected Em Cosmetics, revealing it is going to feature “really great formulations,” retooled packaging and a latest philosophy. “The inspiration of Em shall be built on a extremely strong philosophy [of] what beauty is and the science behind beauty, too,” she said. On Instagram feeds for Phan and Em Cosmetics, and the brand’s web page, a refurbished brand logo has appeared that appears like...

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10 Nov

Michelle Yeoh Is Now a Brand Ambassador for Balenciaga

by Beautifaire101

Beauty, Featured

WEARING ART: The Academy Award-winning actress Michelle Yeoh is the newest Balenciaga‘s brand ambassador, joining French actress Isabelle Huppert and Thai star PP Krit Amnuaydechkorn. The Parisian couture house on Thursday unveiled Yeoh’s appointment alongside its spring 2024 campaign, which starred Yeoh, Amnuaydechkorn, Malgosia Bela, Arthur Del Beato, Eva Herzigova, Soo Joo Park and Khadim Sock. “I'm thrilled to affix Balenciaga as a brand ambassador,” says the Malaysian-born and London-educated Yeoh, who began her filming profession in Hong Kong within the ’80s. She pushed her decades-long profession to a latest high last yr for the A24 movie “Every thing All over the place All at Once,” which scored her a Golden Globe, a SAG Award and an Oscar. “For me, fashion...

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5 Nov

Michelle Visage’s No 1 Drag Queen Trick

by Beautifaire101

Fashion

Weave bond...

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7 Oct

Ulta Beauty’s Michelle Crossan-Matos Talks Wellness, Joy – WWD

by Beautifaire101

Beauty, Featured

Ulta Beauty’s wellness assortment isn’t just doing well — it’s convalescing. “We make wellness accessible and we democratize it. We’re in all 50 states across the country, we serve each beauty enthusiast on the market,” said Michelle Crossan-Matos, the retailer’s chief marketing officer, in conversation with Jenny B. Fantastic, executive editor, beauty, WWD and Beauty Inc. “Our mission is to take the guesswork out of wellness and to assist people understand their very own wellness journey.” Crossan-Matos outlined the retailer’s game plan for tackling wellness needs, which starts with the buyer. “The business is booming, the expansion has been incredible — hence why we keep expanding,” she said. “We take cues from the communities we serve. We see how they need this to be far...

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