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28 Jul

Maybelline Latest York Launches Virtual Beauty Looks on Microsoft

by Beautifaire101
Beauty, Featured
Maybelline Latest York Launches Virtual Beauty Looks on Microsoft
Maybelline Latest York is bringing consumers flexibility in how they prepare for work. The makeup brand has partnered with Microsoft Teams to create 12 virtual beauty looks — complete with product breakdowns and shade matching technology — for users to wear while in meetings. “This can be a latest era of trying on products and appears, and at Maybelline, we imagine in accessibility — we would like to have the option to offer users this breadth of tools for self-expression,” said Julie Delazyn, Maybelline Latest York’s global head of brand name communications. Developed in partnership with Maybelline’s AI-powered sister company, ModiFace, and the Geena Davis Institute, the Maybelline Beauty App allows users to simply toggle between looks throughout the day...
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6 Sep

Launchmetrics Partners With MAC Cosmetics, Microsoft for Beauty Hackathon

by Beautifaire101
Beauty, Featured
Launchmetrics Partners With MAC Cosmetics, Microsoft for Beauty Hackathon
Launchmetrics’ newest initiative seeks to bring the beauty-tech landscape to the fore. The information research and insights company has joined forces with MAC Cosmetics and Microsoft to host a knowledge hackathon from Nov. 17 through Nov. 21, called Beauty Hacks. The competition, which can happen in Microsoft’s Technology Center in Paris, will allow students from France’s top business, engineering and tech schools to research data from Launchmetrics’ proprietary data set with a view to determine easy methods to improve the performance of beauty brands on social media.  “For us, it is sensible to be the middleman between a worldwide technology player like Microsoft and a business like MAC,” said Michael Jaïs, cofounder and chief executive officer of Launchmetrics. “It’s not that common for...
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