Midnight Tag

Customizable beauty brand Prose has partnered with nonprofit The Midnight Mission to supply Los Angeles’ homeless population with hair care products. On Nov. 28 the corporate will donate one set of shampoo and conditioner to the organization for every order placed by a recent Prose customer. The sets will support Midnight Mission’s hygiene kits — of which it has distributed 45,000 up to now 12 months — with Prose aiming to donate upward of 1,500 hair care units toward the cause. “We would like to discuss beauty in a more impactful way and take into consideration what the problems where we, through our network and amplification, could make a difference. And the situation of being unhoused is a major problem...