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24 Aug

Explaining Milani Cosmetics ‘Demonstration’ in ‘Depp v. Heard’ Doc

Explaining Milani Cosmetics ‘Demonstration’ in ‘Depp v. Heard’ Doc
Emma Cooper’s “Depp v. Heard” premiered on Netflix on Aug. 16, quickly rising to the highest of the streaming service’s most watched titles. The three-part docuseries dives into Johnny Depp and Amber Heard‘s defamation trial, which followed Heard’s 2018 op-ed published in The Washington Post that detailed the actress’ allegations of past sexual violence.  Within the second episode of the series, “Depp v. Heard” shows how the trial set the web ablaze, creating an intensive discussion that was livestreamed, “memed” and highly promoted on social media. In April 2022, beauty brand Milani Cosmetics joined the talk with a video published on its TikTok account that's now a part of the documentary.  “Depp v. Heard” Courtesy of Netflix Milani’s reference to the defamation trial began...
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30 Jul

How Milani Cosmetics Is Charming Beauty Lovers – WWD

How Milani Cosmetics Is Charming Beauty Lovers – WWD
Milani Cosmetics chief executive officer Mary van Praag joined the sweetness brand during a difficult time for color cosmetics. It was 2020 amid COVID-19. “The category took a rapid 20 percent decline,” she said. “For a small company, that’s a reasonably large hit. Your inventory is in query, your strategy, your whole innovation strategy is in query.” Fast forward three years and it’s clear that van Praag has all the answers. The manager has turned the business around, rebuilding the basics of the brand in collaboration together with her team and partners. “We’re the one independent brand in the highest 10, meaning that’s not a multinational public company or a conglomerate of brands,” she said of Milani Cosmetics — headquartered in Culver City,...
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