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As TikTok users devour edible beauty trends, it’s not surprising that products look more delicious lately. The newest example is Milk Makeup’s latest Cooling Water Jelly Tint, a lip and cheek tint that's paying homage to gummy worms, Jell-O, and other gelatin-based desserts. The tint is available in 4 punchy shades (Burst, a vivid fuchsia, Chill, a vibrant pink, Spritz, a warm strawberry, and Splash, a plum) that look juicy within the tube, but are they price sinking your teeth into? (Metaphorically, in fact, because we’d never recommend you eat your beauty products.)Milk Makeup Cooling Water Jelly Tint in Spritz$26 at Sephora$26 at Milk MakeupMilk Makeup Cooling Water Jelly Tint in Chill$24 at Sephora$24 at Milk MakeupMilk Makeup Cooling Water...
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From latte make-up to tomato girl summer, micro beauty trends have been dominating the web for months – but what can they teach us about consumer culture and the best way it shapes our identity?
When you feel like you may’t sustain with trends anymore, you’re not crazy and also you’re not too old. Although the web has been churning out increasingly rapid trend cycles for years, their lifespan has been shrinking alongside our attention spans. Trends that may have otherwise lasted for years at the moment are declared old news – and even worse, cheugy – inside days. The unsustainable pace of those trends could be mind-numbing for consumers, but they’re great...
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When Waldencast went public in 2021, its founders shrugged off mounting fears that a recession was on the horizon, stressing that they were confident that the corporate would turn into a world best-in-class beauty and wellness player.
What they perhaps didn’t bear in mind was how much of a stickler Nasdaq execs are about filing company reports on time.
Earlier this week, Waldencast, which has just two brands on its roster — Milk Makeup and Obagi Skincare — revealed that it was at risk of being delisted from the Nasdaq, after joining in summer 2022 through a special purpose acquisition company (also known as a SPAC).
The corporate received a written notice from Nasdaq indicating that it was subject to delisting resulting from...
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