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2 Sep

Can Millie Bobby Brown, Beyoncé & More Revive Celebrity

Can Millie Bobby Brown, Beyoncé & More Revive Celebrity
Celebrities are flooding into fragrance. The celebrities could have originally gravitated toward launching skincare lines, but now it’s perfume that's having a moment. In a wave paying homage to the celebrity fragrance heyday within the 2000s, celebrities of various size are either stepping into fragrance or doubling down on the business. Millie Bobby Brown recently took her brand, Florence by Mills, into the category; Sabrina Carpenter and Ariana Grande each introduced scents, and earlier, Drake’s Higher World Fragrance House expanded into Harrods within the U.K. Drake’s Higher World Fragrance House. Photo courtesy of Parlux Paris Hilton’s fragrance business launched a latest fragrance last 12 months after nearly twenty years in business. In 2019, that business was estimated to have done $2.5 billion in sales...
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14 Aug

Millie Bobby Brown Hated Wearing Fragrances Until She Made

Millie Bobby Brown Hated Wearing Fragrances Until She Made
Millie Bobby Brown never liked wearing fragrances. “I like more extracts and essential oils and things like that,” the actor tells me over video chat while her high pigtails swish backwards and forwards. “So I’ve all the time stayed more on the natural side and never found a scent that suited me and my lifestyle.”That was, until she made one herself. On September 6, the actor’s brand Florence by Mills launches its first-ever fragrance, Wildly Me, which has been within the making for nearly two years (she’s not totally sure on the precise timeline, but she recalls testing samples while shooting Enola Holmes 2).Evidently, Brown wasn’t on the lookout for a fragrance a lot as a vibe. “It really interested...
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14 Aug

Millie Bobby Brown Is Launching Her First Fragrance

Millie Bobby Brown Is Launching Her First Fragrance
Millie Bobby Brown, star of "Stranger Things" and founding father of the wonder brand, Florence by Mills, is launching her first fragrance."Wildly Me," in a frosted glass bottle, is making us consider a deodorant stick package—but prettier. It isn't unlike the form of her twist-up Cheeky Pop Blush sticks, which Brown holds within the photo above.The ultra-modern design is certain to apeal to the 19-year-old's demographic.The scent includes notes of bergamot, sage, violet, purple iris, blooming wisteria, and lavender, which is in sync with the purple floral decoration on the bottle. Teaser videos posted on social media feature flowers, including violets and irises—see the screenshots above and video below.Unlike another celebrity beauty brands that appear as if the one connection...
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6 Aug

Awww, Millie Bobbie Brown and Her Fiancé Have Matching

Awww, Millie Bobbie Brown and Her Fiancé Have Matching
You realize how some couples look a lot alike that they may pass for brother and sister? (There's a complete mildly disturbing Instagram account called @siblingsordating that is dedicated to that exact concept.) Well, I'm not saying Millie Bobby Brown looks all that very similar to her fiancé, Jake Bongiovibut they do suddenly resemble one another, a minimum of from the hairline up.Brown posted a super-cute mirror selfie of herself along with her betrothed on Friday, August 4 — precisely the type of photo you may expect from a pair that is young and in love. Brown is wearing a drapey, yellow dress, a pendant, hoop earrings, and the chic, skinny highlights she's been sporting for a couple of months....
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