SuperOrdinary Raises $58 Million in a Series B Round

6 Oct

Beauty distributor and most recently brand incubator SuperOrdinary has raised $58 million in a Series B fundraising round, bringing the corporate’s valuation to greater than $800 million. The corporate, which makes a speciality of distribution in China in addition to on Amazon and TikTok, attracted investors including Manzanita, Alliance Consumer Growth and Demira GateUpper90 to the round, while founder and chief executive officer Julian Reis also participated. In 2021, it received a minority investment from Alliance Consumer Growth and existing investor, the Puig family. The proceeds from this round will help bolster Amazon account management and brand protection and creator monetization via social commerce, based on Reis. Particularly, it'll proceed to rent more engineers and beef up its livestreaming capabilities because it sees many opportunities...

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13 Sep

Georgina Rodriguez Drives $1 Million in Media Exposure for

by Beautifaire101

Beauty, Featured

Getty Considered one of Georgina Rodriguez’s Instagram posts generated $1.3 million in media exposure for Vetements and the Venice Film Festival, Launchmetrics revealed on Wednesday. Last week, the model and influencer shared her search for the premiere of “Enea,” which channeled Julia Roberts’ character in “Pretty Woman.” Rodriguez wore a draped off-the-shoulder gown with a floor-length train by Vetements, which she paired with white opera gloves and black platform boots. She also added ruby and white gold statement chokers from Pasquale Bruni. Rodriguez’s Instagram post racked up greater than 2 million likes. Georgina Rodriguez attends a red carpet for the movie “Enea” on the Venice Film Festival on Sept. 5 in Venice. Corbis via Getty Images Earlier this 12 months, Rodriguez generated $1.2 million for...

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12 Sep

Personalized Beauty Brand Proven Raises $12 Million in Series

by Beautifaire101

Beauty, Featured

Customized beauty company Proven has raised a $12.2 million Series A from existing investors, with NewH2 Ventures acting as lead investor. Proven, which already raised around $9 million in previous rounds, operates two brands: Proven Skincare, the AI-powered, personalized skincare brand launched in 2019, and Noteworthy, a personalised fragrance line that launched earlier this 12 months. The corporate said it's on course to clock in greater than $35 million in revenue in 2023 and be profitable by the tip of the 12 months. Inside that, Noteworthy has already generated upward of $5 million in revenue since its launch earlier this 12 months. “Since Proven launched in 2019, we have now built industry-leading technology that enables us to create personalized beauty products unlike anything ever available...

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30 Aug

E.l.f. Beauty Acquires Naturium for $355 Million – WWD

by Beautifaire101

Beauty, Featured

After 18 consecutive quarters of growth amongst its brands, E.l.f. Beauty is expanding its portfolio. The parent company of E.l.f. Cosmetics, W3ll People and Keys Soulcare has signed an agreement to accumulate Naturium for $355 million, it revealed Tuesday. It’s a part of a broader strategy to present the corporate cachet in skin, which could comprise 18 percent of retail sales after the sale is accomplished, which is predicted to shut around Sept. 30. Naturium is sold at Goal, Amazon and Naturium.com, amongst other partners globally. It boasts a mean price of $18 per product, which include its hero body wash, vitamin C complex serum and moisturizer with SPF 50. The acquisition confirms an earlier WWD report that Naturium was mulling deal options....

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