Mindy Tag

  Mindy McKnight, also referred to as @cutegirlshairstyles on YouTube and the founding father of hair care brand Hairitage, jokingly refers to her latest launch as “sexy dandruff shampoo.” “I wanted bottles that you just’re not afraid to display in your shower when someone walks into the lavatory — something you’d take an image of and never be bothered that it says dandruff on it,” said McKnight, who launched Hairitage in 2020 in partnership with Maesa, and is now making her first foray into anti-dandruff care. Beyond striving for chic packaging, McKnight sought to make sure the gathering catered to different causes of dandruff (dry skin, fungal dandruff and so forth), while also addressing strand health from root to tip. “Not all consumers realize...