4.5.6. Skin is steadily moving toward its goal of understanding and delivering on the needs of melanin-rich skin.
Founded in 2020 with a variety of facial skincare essentials, the brand is now introducing three different versions of its Max Glow-Getter Serum and Sevenly Delight Serum, with each version optimized to cater to the needs of a particular skin tone.
“We've been working with our community on bridging the research equity gap, and iterating and improving based on consumer feedback — we’re doing the work from the bottom up,” said Noelly Michoux, who cofounded the London-based direct-to-consumer brand with Imen Jerbi Azaiez and Carlos A. Charles.
Along with its existing “universal” line, 4.5.6. Skin goals to introduce skin tone-specific iterations of every product...
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