Mitchell – Beautifaire

26 May

Maybelline goes where the influencers are. The L’Oréal-owned-cosmetics brand today announced that the video campaign for its recent Volum’ Express the Colossal Big Shot mascara will feature two makeup artist vloggers known for his or her sizable social media followings. Manny Gutierrez — @Mannymua733 — and Shayla Mitchell — @MakeupbyShayla — will appear in two promotional videos for the Colossal Big Shot mascara launch. They're set to start airing this month on Maybelline’s YouTube channel, website and within the campaign’s digital promoting, in tandem with the product’s entry into retail doors. The campaign’s theme is “Lash Like a Boss.” “We’re so excited to team up with Manny and Shayla, who're true leading influencers within the social media world, on our first video campaign that...

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22 Dec

Emma Brooks Named Brand Ambassador for Paul Mitchell Clean

by Beautifaire101

Beauty, Featured

John Paul Mitchell Systems has a latest brand ambassador for its “clean” hair line: Emma Brooks. “I knew working with Paul Mitchell was going to be a singular and different experience because I’ve been a loyal user of JPMS products since I used to be 14,” the 19-year-old influencer, who counts 3.6 million followers on TikTok and 1.7 million on Instagram, said in an announcement to WWD. “I'm a real and real fan of the brand,” she continued. “I used to have such nice, long hair in highschool and after I first got highlights, my hair was a disaster. I had just began preparing to compete in Miss Teen Louisiana and my coach really helpful me to Jim Compton, who owned a...

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13 Sep

13 Best Hair-Care Deals at Walmart Beauty Glow-Up Event

by Beauty Tips

Beauty, Hair

Whether you wash your hair day by day or hold off to your every little thing showers, hair care is part of all of our lives, and one we take especially seriously as beauty editors. Though we will not realistically have Pantene commercial-worthy hair as often as we might like, we would like to nourish and protect our strands as much as we possibly can. Thankfully, Walmart's Beauty Glow Up Event is occurring now through September 24 to assist us avoid wasting bucks as we refresh our hair-care routines.Imagine this: Even with $50, you possibly can go on a bonafide shopping spree and totally revamp your hair-care and styling routines. There are tons of fan-favorite brands up for grabs, including...

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3 May

Taydra Mitchell Jackson, SheaMoisture CMO, on Leading With Purpose

by Beautifaire101

Beauty, Featured

Taydra Mitchell Jackson, an alumnae of L’Oréal, P&G and Revlon who's currently Sundial Brands’ chief marketing officer, has all the time been guided by serving the multicultural beauty consumer. “The primary third of my profession was in big beauty, getting great experience but doing intrapreneurial sort of projects serving the multicultural beauty consumer. That’s been the through line,” she said. “I left Revlon and went to work for Dr. Susan Taylor, who was launching a prestige skincare line for ladies of color. That kicked off my 10 to 12 years working with smaller, women-led businesses.” It wasn’t long before Mitchell Jackson moved to Sundial. It was life milestones along with her twin daughters that precipitated that move. “I made a decision I...

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