Mock Tag

Good Weird is aiming to be the brand new beauty hub for Gen Z customers, constructing a community for all people in the wonder industry and creating easy-to-use products that merge skincare and color cosmetics. Founded by Stephen Yaseen and Jonathan Wormser and artistic directed by actor Evan Mock, Good Weird launches Wednesday with three beauty products: the Back From Vacay Bronzer, the Balmy Weather Moisture Stick and the Cold Brew Under Eye. The products are priced at $21 to $23 and can be found on Good Weird’s website.  The brand targets “beauty outsiders” and the “cosmetically curious,” the founders said.  Yaseen and Wormser, college best friends who come from customer data and brand strategy backgrounds, respectively, said they got the thought for...