PARIS — Paco Rabanne is prepared for its close-up, and global expansion on multiple fronts, having synced up its fashion and fragrance businesses.
Abbreviating its name to easily Rabanne, the Puig-owned fashion and fragrance home is launching makeup, kicking off a d-to-c intensification with a flagship boutique in Latest York City — and slowly applying its recent visual identity to varied product lines and retail spaces.
Disclosing a bunch of changes and initiatives exclusively to WWD, Puig beauty and fashion president José Manuel Albesa also reported strong business momentum at Paris-based Rabanne, which has been logging 40 percent growth in recent times — and is poised to soon cross the 1 billion euro revenue threshold.
“There’s been an elevation of the brand, and...
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