Taking aim at stigma, misinformation and barriers of accessibility, a latest emergency contraception brand is attempting to make your morning after as smooth as possible
“We’re attempting to create a greater coming-of-age story than the one we grew up with,” says Julie Schott. It’s a mission she and her business partner Brian Bordainick launched into a couple of years ago with the launch of Starface, the pimple patch brand that takes the shame out of pimples (and which you’ve seen throughout your FYP). Now they're taking over emergency contraception with their latest brand, Julie. “You possibly can say, ‘why do we want one other [morning after pill]?’” Schott says. “Because something’s not working....
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