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Mar
Morphe Tag
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2024 ins? An ideal brow gel. From the pin-sharp ‘90s skinny brow that has resurfaced, to their laminated, spiked, and soaped counterparts, brow gel can hold down any look. As a product used to lift, slick, and tame the eyebrows, a brow gel is the best makeup tool to define your arch, condition your hair, and seal in the form. The eyes are the most noticeable feature on the face in any case, so I’m all in for locating the very best products to assist frame them.
With not a hair out of line, the thin brow has a hold on me– and the Morphe Supreme Brow Sculpting and Shaping Wax has a hold on them. After...
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The TikTok make-up artist chats Halloween, Halsey, and iPad palette designs from years past as she marks this milestone beauty guru rite of passage
Are you even a beauty guru and not using a Morphe collection? From James Charles to Jaclyn Hill, Morphe has consistently helped to make household names out of MUAs, working with them to release products that remain staples in tutorials to today. To the generation brought up on YouTube beauty, the brand was a fundamental constructing block of any make-up artist’s kit – a rite of passage to gather, and an indication of industry recognition to have the ability to place your name on their products. Within the age...
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Forma Brands’ plan for Morphe is removed from influencer-first because it emerges from Chapter 11 bankruptcy proceedings with recent owners.
“The evolution really is now focused on what I call a product first beauty brand, not an influencer first beauty brand,” said Forma Brands president Simon Cowell in an interview just after news broke that Morphe’s parent company Forma had been acquired out of bankruptcy by lenders Jefferies Finance, funds managed by Cerberus Capital Management, and FB Intermediate Holdings, in addition to &vest, a consumer brand investment and operational platform.
As a part of the changes, Cliff Moskowitz, an operating partner at &vest, has joined Forma Brands as chief executive officer. He previously served because the CEO of Outdoor Voices and succeeds...
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