After several TikTok users posted that Morphe stores were shuttering, the makeup brand has confirmed that its retail stores across the U.S. can be closing their doors.
“We've got made the difficult decision to shut all Morphe stores within the U.S. We're without end grateful to our store teams for his or her passion, talent and dedication over time,” the brand posted on Twitter.
Morphe noted that customers can proceed to buy the brand online and at select retailers, while its stores outside the U.S. will remain open.
Some user accounts on TikTok claimed they’ve been given a day’s notice about their store’s closing. The testimonials began around late December with discussions of steep discounting on products and no shipments for inventory.
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