Dewy makeup could also be back — but consumers aren’t quite yet trading out the goth-girl glamour of this past winter.
Eye shadow sales made using digital payment platform Afterpay have grown 39 percent year-over-year, with sales of purple eyeshadow specifically growing 474 percent.
Afterpay’s in-house fashion psychologist, Shakaila Forbes-Bell, linked the trend to the persisting influence of Netflix’s limited series, “Wednesday,” which aired last November starring fledgling “It” girl Jenna Ortega within the titular role of Wednesday Addams.
“There’s a lot psychology behind why people feel that draw to emulate the characters that they love on screen, but additionally, persons are hardwired to be attracted toward nonconformity —which Wednesday Addams represents,” said Forbes-Bell of the continuing phenomenon.
Then again, a...
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