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11 Jul

MSGM Celebrates 150 Years of Heineken With Special Collab

by Beauty Tips
Fashion, Featured
SOUNDS (AND LOOKS) GOOD: MSGM and Heineken Italia have teamed to have a good time the one hundred and fiftieth anniversary of the Dutch beer brand with the creation of a limited-edition capsule collection. The tie-up leverages the brands’ shared penchant for conviviality and social gatherings in addition to their youthful spirit and tone of voice.  The important thing piece in the gathering is a long-sleeved polo shirt winking to the world of soccer, which makes for a fitting reference considering Heineken’s sponsorship of the UEFA Champions League, for one. Available in only 150 pieces, the item comes with a serial number and spotlights a unique tackle the beer maker’s logo.  To be certain, the name of the brand has been misspelled as “Ainechen”...
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1 Apr

MSGM Supporting Miart Fair

by Beauty Tips
Fashion, Featured
SUPPORTING ART: Fashion, technology and art are teaming up for a site-specific project. For the primary time, MSGM is sponsoring Miart, Milan’s international modern and contemporary art fair, commissioning an installation by artists Eva & Franco Mattes. It consists of digital channels that facilitate the passage of knowledge, on this case of an invisible image, which will likely be sent casually to guests via AirDrop from the 2 artists’ personal phones — an idea stemming from the common practice amongst teenagers of exploiting crowds to AirDrop digital materials. The initiative goals to create human connections in a spot, resembling a good, where all the things is generally based on industrial transactions only. The thought, at the top, is that everybody, even when...
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