The subsequent era of K-Beauty is all about debunking myths and stripping back skincare routines
What involves mind when you concentrate on K-Beauty? Snail mucin and bee venom, possibly? Or overcomplicated skincare routines with more steps than you thought possible? Well, it seems that we’ve been getting Korean beauty practices unsuitable this whole time. “The most important misconception is the ten-step skincare routine,” says Jin Kwon. “Within the international market, people consider the ten-step skincare routine to be Korean. It never existed in Korea, actually.”
Nobody within the UK is more informed on K-Beauty than Kwon, the founding father of Korean Beauty distributor Tonic15. Highly curated and beautifully organised, the retailer is host to...
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